Social media advertising campaigns are the perfect way to reach your target audience and drive engagement with your brand. More than half of the population is on Facebook and companies realize they can reach a huge audience by advertising there.

The best social media advertising campaigns are ones that use a variety of different methods—from ads to influencer marketing and more—to reach their audience. Here are the ten best social media advertising campaigns.

Nike’s “Just Do It”

The Nike “Just Do It” campaign is an iconic example of a company using social media advertising campaigns to promote its products. In 1988, the campaign started, and it has become a part of pop culture, with the slogan being used by other companies and people.

The slogan itself is simple, but it carries a lot of weight. The phrase is short, memorable, and easy for anyone to understand. It also has a positive tone that makes it easy for people to relate to their own lives and what they need to do to progress.

Interesting Fact:

Nike’s “Just Do It” advertising campaign focused originally on runners but quickly expanded to include all kinds of athletes—from basketball players to soccer players and even skateboarders. The tagline for the campaign has always been “Just Do It,” but the ads have ranged from inspirational videos about overcoming challenges to funny commercials about how much fun it is to play sports!

“Dream Crazy”

Nike’s “Dream Crazy” advertising campaigns are a great example of how a brand can use social media to build a relationship with its audience.

The company launched its campaign in March 2018 and focused it on the company’s new line of sneakers, the Air Max 270. Nike didn’t just launch a new product; they also launched a powerful social media campaign that used inspirational quotes from athletes and celebrities to inspire their audience.

Interesting fact:-

This campaign has been so successful because it tapped into something that people can relate to fear about what’s happening in today’s world, but also hope for change through hard work and determination—all while making us feel good about ourselves!

Coca-Cola’s “Share a Coke”

The “Share a Coke” campaign is a advertising campaign that invites people to share their names with friends and family.

The campaign began in Australia in 2011, and it has since spread across the globe. The idea behind it is to encourage people to share their names by posting photos of their personalized bottles on social media. Coca-Cola then uses these photos in ads on Facebook and Twitter, as well as in other marketing materials.

Interesting fact:-

The campaign was very successful and helped increase Coca-Cola sales by 50% in 2014. This was due to the fact that young people were more likely to engage with the ads and share them on social media platforms such as Facebook, Twitter, and Instagram.

Red Bull’s”Stratos”

The Red Bull Stratos, a social media advertising campaign in 2012, was a feat of human ingenuity and determination. It was also a brilliant example of using social media to promote a product successfully.

Interesting Fact:-

Red Bull Stratos was an attempt by Felix Baumgartner to break the record for the highest free-fall jump with a balloon-powered parachute. He was successful—he broke both records with his jump from 23 miles above Roswell, New Mexico. In addition to setting records, he also set world records for the fastest speed reached by a human through the air (843 mph) and the highest altitude parachuted from (128,100 feet).

Airbnb’s “#LiveThere”

The#LiveThere” Airbnb’s “advertising campaigns are a great example of how to use social media advertising to promote your products and services.

Interesting fact:-

The ads are playful and fun, but they also convey an important message: You don’t have to stay in one place your whole life. There are so many amazing places, and you should explore them!

“Refresh Everything”

Pepsi’s “Refresh Everything” social media advertising campaigns have been incredibly successful in the last few years. The commercials are short and sweet, with a catchy tunes, and they often feature celebrities like Britney Spears, Beyoncé, and Rihanna.

Interesting facts:-

Pepsi also has a popular Facebook page that posts funny memes and photos highlighting its unique brand identity and commitment to environmental sustainability. In fact, they recently partnered up with World Wildlife Fund (WWF) on an initiative called the “Pepsi Refresh Project,” which helps fund community projects around the world to protect endangered species like tigers or pandas.”

“Real Beauty”

Dove’s “Real Beauty” advertising campaigns aim to change how women feel about their bodies. These campaigns feature models in their “real” states—with no makeup, after a workout, etc.—and then compare them to Photoshopped images of the same women. The ads also include messages like “You are more beautiful than you think.”

Interesting fact:-

One of the most interesting things about these campaigns is that they are targeted not only at women but men as well. This emphasizes how important it is for everyone to have a positive body image.

“Shot on iPhone”

Apple’s “Shot on iPhone” advertising campaigns have been a huge hit. They’re a great way to show off the quality of your camera, and they help consumers see that you can get professional-looking shots with your phone.

Interesting facts:-

Apple wants you to be inspired by the work of others who use their products—and maybe even inspired enough to get your camera out and start taking some great shots!

“I’m Lovin’ It”

The first campaign was launched in 2003 in Australia and New Zealand, followed by other countries throughout Asia and Europe. It wasn’t until 2008 that the campaign was launched in the United States.

This campaign was hugely successful because it tapped into one of McDonald’s core strengths: its popularity among teens and young adults. With their constant use of social media platforms like Twitter, Facebook, Snapchat, Instagram, etc., teens are constantly posting pictures of themselves doing things they love (or at least think they love).

Conclusion

The best social media advertising campaigns are the ones that make you feel something. They use humor, emotion, and creativity to connect with you on a personal level—and they’re using those tools to get you to buy their product or service.

Social media advertising is easy to get caught up in buzzwords: influencers, engagement, engagement rates, impressions, hashtags. But whether or not your campaign is successful comes down to one thing: how well it connects with people. And if we’ve learned anything from this list of ten great social media ad campaigns, it’s that you can’t just throw any old thing out there and expect it to work.

If you want an effective social media advertising campaign to drive sales for your business, then make sure it has your heart. If you have any questions or concerns, leave them in the comments below!